Conscious Living

How Conscious Living Works

Conscious Living started as a simple idea: to make sustainable shopping easier. What began as bookmarking eco-conscious brands on social media quickly evolved into a full-fledged research project. Our founder started collecting brand data in spreadsheets—comparing ingredients, packaging, nutrition, and ethical practices.

Hundreds of brands were carefully reviewed:

• Websites: We checked each brand’s official information.
• Product Packaging: To confirm ingredients and claims.
• Retailer Listings: To cross-check and fill in missing details.
• Direct Outreach: We wrote to brands directly and incorporated their responses.

Every piece of data was organized and scored, and now all that research is available on a user-friendly website. Conscious Living makes it simple for fellow eco-conscious folks to explore, compare, and shop smarter.

Most brands featured here already have an eco-conscious mindset, so you may notice fewer mainstream brands. We aim to highlight those truly committed to sustainable and ethical practices.

If you think a brand should be included, or notice missing or incorrect information, reach out to us. Brand managers and company representatives are also welcome to provide updated or supporting data—we’ll review and amend our records accordingly.

What is the ConsciousScore and how is it arrived at?

The ConsciousScore is a comprehensive evaluation system designed to help you shop consciously by understanding how well a brand aligns with sustainability, health, safety, and ethical values. We analyze brands across 7 essential areas, each made up of specific, measurable parameters that reflect their overall commitment. Further, these parameters are fine-tuned to cater to what is relevant for a brand’s category.

• No Nasties (Safety)
  We check if a brand avoids harmful ingredients that you might want to skip, such as:
  • Preservatives
  • Artificial food colors (AFC)
  • Artificial flavors (AFF)
  • Parabens
  • SLS/Sulfates
  • Silicone
  • Ammonia/Peroxide
  • MSG
• Healthier Choices (Health)
  This category looks at nutrition-friendly features like:
  • Gluten free
  • No added/low sugar
  • No trans fats
  • Less cholesterol
  • No maida (refined flour)
• Nutri-adds (Nutrition)
  We value brands that offer extra nutritional benefits, such as:

• Protein rich
• Fiber rich
• Vitamins included
• Ethical/ Health/ Lifestyle Choices
  Brands that show strong ethical commitments by being:

• Plant based
• Vegan
• No soy
• Non-GMO
• Cruelty free
• Backed by / Certifications
  We want brands with a solid scientific or regulatory foundation, or those with third-party certifications:

• Science backed/ Lab tested/ Clinically tested
• Rooted in Ayurveda
• FDA/FDCA approved
• GMP certified
• PETA approved

• Packaging & Shipping
  Eco-friendly packaging & shipping matters, so we check for:

• Eco-friendly packing and shipping materials
• Plastic free packaging
• Carbon neutral shipping methods

• Ecoconscious Brand 

This category highlights brands that embrace sustainability broadly by:

• Implementing plastic free/neutral policies
• Pursuing carbon neutrality
• Maintaining overall eco-conscious business practices

Further, we recognize brands giving back to society through:

Corporate social responsibility programs and initiatives